Restaurant group GoTo Foods is the latest to launch drone delivery through DoorDash.
The service, powered by drone company Wing, is live in three Texas markets: Frisco, Fort Worth, and Plano.
Customers within a four-mile radius of brands Auntie Anne’s, Jamba, McAlister’s Deli, and Schlotzsky’s can order via the DoorDash app.
“Orders arrive to customers’ homes in as little as 20 minutes, advancing what’s possible today for speed and quality in the delivery experience,” said Kent Ferguson, head of partnerships at Wing.
From mall to sky
Many GoTo Foods brands are mall staples. Instead of navigating parking lots and food court crowds, consumers can now opt for sky high delivery.
The goal aims to attract Gen Z consumers, who want speed and convenience and have an estimated $360 billion in global spending power.
It also aligns with GoTo Foods’ brand evolution strategy, which includes new store formats and tech-forward models.
“Today’s consumer expects brands to meet them where they are, on their terms and that’s exactly why we’re modernizing through convenience and personalized experiences,” said Kieran Donahue, chief commercial officer at GoTo Foods.
Drone delivery in Dallas expands
The Dallas area has long been a testing ground for drone delivery, with several restaurants already using the service. Along with Wing, DoorDash has partnered with drone provider Flytrex.
Related: DoorDash Expands Drone Deliveries in Dallas Area
DoorDash and Flytrex began service in parts of Little Elm and Frisco, Texas, earlier this year. This marked Flytrex’s first integration with a third-party app, previously, the company only offered delivery through its own app with local restaurants.
GoTo Foods teamed with Wing and DoorDash for drone delivery in Frisco, Fort Worth, and Plano Texas.
Wing and DoorDash also launched services in Charlotte, North Carolina, and Southwest Virginia, following a successful rollout in Australia in 2022.
Related: Drones Set to Transform Restaurant Delivery
Drone delivery is gaining traction beyond restaurants. Walmart recently announced an expansion of its drone service with Wing, from 18 Supercenters in Dallas to over 100 stores across major U.S. cities.
Zipline is also making moves in the sector, delivering for brands like Sweetgreen and Mendocino Farms.
