Technology platform Olo has unveiled its first consumer-facing digital ordering app as part of the newly introduced Olo Network. The app operates as a “second-party” solution, positioned between third-party delivery marketplaces and traditional first-party restaurant apps. It functions both as a marketplace for discovery and as a digital ordering platform for operators.
The app charges zero commission fees and allows restaurants to retain ownership of guest data, addressing a key challenge many operators face.
“Olo Network is designed to solve both problems simultaneously, giving brands discovery and scale through a shared network while ensuring each brand independently owns its guest relationships and data,” the company said in a statement.
Consumers can browse restaurants, view menus, and place pickup or delivery orders. Restaurants integrate the app with their existing Olo infrastructure and maintain control over menus, photos, and brand content.
Olo Network builds upon Olo Accounts (formerly Borderless), a password-free login system with about 40 million users across many restaurant brands. Customers can log in once to order from different brands, save their favorite restaurants, and place takeout or delivery orders through third-party providers. Restaurants will have the option to pass delivery fees on to customers.
Olo uses data, including payment information, delivery addresses, and dietary preferences, to help restaurants personalize orders, even for first-time customers.
“Olo’s model grows when restaurants process more orders, aligning its incentives directly with restaurant success,” the company said in a statement.
The app debuted at Olo’s annual Beyond4 conference and is expected to launch later this year.
