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KFC’s Digital Twin ‘Saucy’ Aims to Capture Gen Z

KFC’s Digital Twin ‘Saucy’ Aims to Capture Gen Z

by Bernadette Heier | Jan 2, 2025 | News, Top Stories

KFC has debuted its first-ever spin-off concept, dubbed “Saucy.” A modern shift from traditional KFC hubs, the concept aims to attract a younger consumer base. It debuted just before the holidays, in Orlando, Florida, on Dec. 23. The core concept centers around...

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