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Could DoorDash’s New Discount Programs Pose a Revenue Challenge for Restaurants?

Could DoorDash’s New Discount Programs Pose a Revenue Challenge for Restaurants?

by Nancy Luna | Aug 19, 2024 | News, Third-Party Delivery

DoorDash believes it has the answer to the summer slowdown in restaurant traffic. The third-party platform recently began promoting two initiatives that offer deep discounts to consumers: Lunch Specials and Happy Hour. The company said these programs aim to drive...
Value Pricing Isn’t Going Anywhere. Thanks, $18 Big Mac.

Value Pricing Isn’t Going Anywhere. Thanks, $18 Big Mac.

by Adam Wahlberg | Jul 24, 2024 | News, Top Stories

For a while after the pandemic, quick-service restaurants (QSRs) were rolling right along. Many raised prices in 2021 and 2022 and consumers, who were excited to have stores available again, were happy to oblige. QSRs: “We’re open!” Consumers: “We’re delighted!” It...

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