HTeaO, an iced tea franchise, is upping its game in guest engagement, online ordering and loyalty by partnering with Detroit Labs, Paytronix and Growth Factor. The new digital platform includes a new mobile app, an integrated loyalty and gift card program and a redesigned website.
Custom-built by digital innovation studio Detroit Labs, the newly launched HTeaO mobile app delivers an upgraded user experience. Customers can now place orders online with multiple fulfillment options—pick-up in store, curbside service, and delivery through DoorDash. Additionally, the new app supports secure payments through Apple Pay, while allowing users to customize tea flavors and coffee beverages, including cups, gallons, and other preferences. With this rollout, loyalty “Drips” are rebranded as “Points,” providing a new feel to the program’s rewards system.
“Launching HTeaO’s next generation of mobile apps is a major milestone,” said Dan Ward, co-founder and president of Detroit Labs. “This isn’t just another launch—it’s a bold step forward.”
Loyalty, rewards, and gift cards by Paytronix
The new loyalty program, powered by Paytronix, allows customers to earn 2 Points for every dollar spent. Once users accumulate Points, they can unlock rewards:
- 50 Points: 50 percent off a cup of tea
- 75 Points: A free cup of tea or free mini gallon
- 100 Points: A free gallon or coffee beverage
Customers can earn Points by scanning their app in-store, entering the barcode at the bottom of their receipt, or providing their phone number at checkout. Paytronix has recently supported a successful app launch with Krispy Kreme.
“HTeaO is renowned for their incredible teas and hospitable brick-and-mortar experience,” said Andrea Mulligan, chief customer officer at Paytronix. “One thing both Paytronix and HTeaO both understand well, is the power of personalization. By leveraging our technology, HTeaO can offer a personalized, flexible rewards program. Whether customers want to customize their tea flavors or choose how they spend their Points, this collaboration creates a data-driven platform that gives guests exactly what they want.”
A freshly brewed online presence from Growth Factor
HTeaO has also partnered with Growth Factor to launch a revamped website, providing a user-friendly interface. The new site features integrated store locators, enhanced e-commerce capabilities, and seamless navigation.
“Collaborating with HTeaO to develop their new digital platform has been an exciting endeavor,” said Justin Green, founder and CEO of Growth Factor. “Our goal was to create a website that not only captures the essence of the brand but also offers a superior online experience for customers nationwide.”
“The introduction of our new app, loyalty program, and website is a transformative moment for HTeaO,” said Heath Nielsen, president of HTeaO. “Customers value convenience and an outstanding user experience, and these enhancements allow us to deliver on that promise. This digital evolution not only makes ordering and earning rewards easier but also reflects our commitment to continuously improving the ways we engage with our customers.”
To celebrate the launch, HTeaO is offering a free Huge Tea to all customers who download the new app and join the loyalty program.
