Virtual restaurant and delivery integration company Nextbite announced that it has hired Michelle Wickham, a 37-year enterprise restaurant executive, as its general manager of operations. Wickham will lead Nextbite’s operations team, focusing on supporting the company’s growth, and expansion of its restaurant partners, ranging from small and medium-sized businesses to enterprise.

“Michelle’s proven track record of establishing aggressive goals and attaining results while executing creative and innovative strategies will benefit all sides of our business,” said Alex Canter, CEO and co-founder of Nextbite. “Michelle’s enthusiasm and commitment to the industry aligns with Nextbite’s.”

Wickham’s experience ranges from quick-service to fast-casual and casual dining restaurants. Prior to joining Nextbite, she served as vice president of the prepared food and beverage arm of Casey’s General Stores, the fourth largest convenience store retailer and fifth largest pizza chain in the country.

In addition, Wickham served as vice president of culinary, category, R&D management, and catering for national burger chain Red Robin. Wickham also worked in a number of operational, sales, and product development roles with Qdoba Mexican Eats, the Einstein Noah Restaurant Group, Seattle’s Best, and Yum Brands.

“I love change and working with teams to create cutting-edge innovations and solutions,” said Wickham. “Nextbite is transforming the restaurant industry by empowering restaurant owners and operators to increase revenue with their existing kitchen space and staff, and brings the technology needed to streamline third party delivery app orders. Nextbite offers what every restaurant needs in order to keep up with the pace of current times and demands.”