Virtual Dining Concepts (VDC) has acquired Man vs Fries, a delivery-first brand that serves up creative French-fry based meals. Since joining VDC at the start of the year, Man vs Fries has almost tripled its store presence to 130 locations spanning 49 cities across the U.S.
Virtual Dining Concepts is an online platform of virtual restaurant brands. The service offers a delivery-only infrastructure where patrons can order online via proprietary apps, websites, or third-party delivery services. VDC currently offers delivery from brands such as Pardon My Cheesesteak as well as MrBeast Burger.
Adam Robin, the COO of VDC, said they are focused on driving significant sales in their partner restaurants through their collaboration with Man vs Fries. “We are taking the opportunity to pair the right brick-and-mortar concepts with a brand that is complementary and synergistic. This new approach to strategic curation is culminating in a win/win, with increased traditional, on-menu sales, and additional digital sales maximizing profitability with our partners,” he said.
VDC has organized a handful of pop-ups for Man vs Fries with popular restaurant brands, including On the Border Mexican Grill & Cantina and Tortuga Mexican Kitchen, among others. Dishes from Man vs Fries are available for order from the in-house menu of these restaurants.
Future plans include the expansion of Man vs Fries to 1,500 stores by the end of 2024. That being said, the brand’s founder, William Bonhorst, will remain in charge of business development as well as day-to-day operations.
Bonhorst made note of Man vs Fries’ cult following and known presence among foodies, adding, “I’m eager to watch Virtual Dining Concepts’ team leverage their experience to introduce our brand to new partners worldwide. I am excited for the future and the new culinary experiences this venture will bring to our fans.”
Man vs Fries was founded by Bonhorst in 2018. The brand first came onto the scene on DoorDash and is popular on college campuses such as Texas A&M University and the University of Findlay.
