It’s such a natural collaboration that it’s surprising it hasn’t happened sooner.
Uber and Open Table have formed a partnership to combine Uber’s ride-hailing and delivery services with OpenTable’s restaurant network.
The companies plan to develop integrations of the Uber Eats, Uber, and OpenTable apps to offer dining reservation access and seamless transportation options, membership benefits, and more.
For the more than 1 million restaurants worldwide that partner with the companies, the collaboration brings new opportunities to engage existing diners and reach new ones.
“We’re always looking for ways to help people go out and get the best of their cities,” said Dara Khosrowshahi, CEO of Uber, in a statement. “Our partnership with OpenTable will make it easier than ever to find and book a great restaurant and get there without a hitch.”
The companies will be rolling out the partnership in phases throughout the year, with both committed to expanding features and deepening integration over time.
This is just the latest in a string of collaborations for Uber, including unions with Delta, Toast, and Olive Garden.
