Retail technology solutions company Sparkfly announced its partnership with Olo, a top restaurant technology provider. Sparkfly’s technology promises a higher degree of personalization and rewards for Olo’s brands as the two platforms work together.
The integration will replace previous all-in-one platforms by offering loyalty experiences as well as guest engagement for orders placed on the web, via mobile, and in-store. Combined, Sparkfly and Olo currently support tens of thousands of restaurant locations.
Nolan, Decoster, SVP Business Development at Olo, said they are excited by this collaboration with Sparkfly, adding, “The integration with Sparkfly’s innovative technology perfectly aligns with our mission to empower brands in delivering personalized experiences for every guest, every time. Together, we’re forging a flexible engagement ecosystem poised to seamlessly accelerate future growth.”
Olo was started in 2005 and now has more than 700 restaurant clients and over 300 integration partners. They provide payment, ordering, and guest engagement solutions to allow brands to streamline their operations and increase orders. Their open SaaS platform allows restaurants to gather data to improve guest experience.
Sparkfly’s platform gives users POS and digital ordering connectivity, digital offer and rewards wallets, and the ability to capture transactional data in real-time, among other features. These services offer an alternative to the traditional points-based program by offering a customizable experience to customers. Their clients include Denny’s, First Watch, and Chipotle, to name just a few.
The partnership provides restaurant brands with tools such as Sparkfly’s POS Middleware Platform as well as Olo’s Engage product suite. Notably, certain features offered by Sparkfly, such as the company’s ability to give and redeem rewards and capture transaction data, pair well with Olo’s data organization capabilities for automated marketing campaigns.
Catherine Tabor, Founder and CEO of Sparkfly, said the partnership is a big advancement for the restaurant industry.
“Bringing our two platforms together creates a dynamic opportunity for brands to step out of old digital experiences and into the future of meaningful guest engagement and loyalty,” Tabor said.
