Deliverect, a global online order integrator, announced it has acquired ChatFood, a social media ordering platform that includes pay-at-the-table and loyalty solutions. It’s only the latest milestone Belgium-based company that was founded in 2018 and has attracted significant funding rounds along its way.

Deliverect said this acquisition gives restaurant operators a more “unified” solution to improve dining experiences, including social, dine-in QR, direct-channel ordering and online food delivery.

Deliverect founder and CEO Zhong Xu.

Combined, Deliverect and ChatFood serve more than 43,000 restaurants and food service businesses around the world with a total of 300 million orders processed in 42 markets. ChatFood’s strength is in the Gulf region with more than 3,000 food service locations relying on its technology.

ChatFood co-founders, Benjamin Mouflard and Vini Rodrigues, will remain with Deliverect, leading further growth and expansion.

“We are thrilled to welcome ChatFood to the Deliverect team,” said Zhong Xu, CEO and co-founder of Deliverect. “With ChatFood, we now provide a 360-degree solution inspired by the challenges our customers face, supporting them both with in-restaurant dining and online food delivery. This milestone is significant for our company, because each day we strive to simplify the lives of restaurant owners and help them thrive in the digital age.”

Back in 2021, Xu outlined his plans for further North American growth in an interview with Food On Demand. In early 2022, the company hit the milestone of 100 million orders processed after raising $150 million in a Series D funding round.

With the addition of ChatFood, Deliverect will offer customers a one-stop digital platform that claims to eliminate complexity and drives value for both in-restaurant dining and online delivery experiences.

“We’ve had an opportunity to observe Deliverect’s values and dedication to their customers through our existing integration and long-standing partnership. We recognised that their approach aligned with our own,” said Ben Mouflard, CEO and co-founder of ChatFood. “We are so excited by this next chapter in our journey and bringing our solutions to restaurants around the world.”

Deliverect said benefits to the foodservice industry include the following new solutions:

  • Deliverect Social Media Ordering: Restaurants’ customers can order from their social media accounts. Tap into restaurants’ social channels and their marketing tools to see margins, followers, and orders grow.
  • Deliverect Order & Pay: Restaurants can digitize their dine-in experience with custom QR codes for menus, ordering, bill management, and payment. This solution helps staff focus on creating the best dining experience and rewards customers for their visits.

With this acquisition, Deliverect Social Media Ordering and Order & Pay will be available globally on a rolling basis over the coming months.