Nobody does irreverent marketing better than Minneapolis-based Parasole Restaurant Holdings. And when a billboard goes up for the multi-concept restaurateur’s Chino Latino brand and he doesn’t get a few angry phone calls, “I don’t feel like I’m doing my job,” CEO Phil Roberts says. His delivery billboards, penned by longtime collaborator Tim Alevizos of Supervox Agency, are a little tamer than his usual fare, but still effective. And a nice nod to their third-party delivery service, Bite Squad, also headquartered in Minneapolis.
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