Clean Eatz, a U.S.-based meal prep franchise in the health food landscape, has partnered with the United States Department of Defense to supply meal kits to military bases.
The goal is to provide bases access to reliable, nutritionist-approved, chef-inspired meal kits. The initial shipment was sent to Iwakuni, Japan Aug. 1, marking the company’s first international delivery to date.
Clean Eatz now joins a select few meal delivery concepts operating on a multi-national level. While consumer access remains restricted to domestic clientele, the jump across waters serves as a “stepping stone towards building trust and recognition in the global marketplace,” according to the company.
“Having this vote of confidence from the U.S. government will certainly prove instrumental in maintaining that growth and expanding our boundaries as we continue moving forward,” said Jason Nista, CEO of Clean Eatz Kitchen.
Co-founded by husband-and-wife duo Don and Evonne Varady in 2011, the company prioritizes fitness, freshness and seasonal ingredients. It states that once an order is placed, meals are cooked fresh and sent within three days.
For consumers, meal kit plans include weight loss meals, such as the Philly beef bowl, keto diet plans like the keto green goddess and high protein options like the street corn chicken meal. There’s also build-your-own options and more. For every six prepared meals ordered, five will be lunch/dinner and one will be breakfast.
Meal-kit demand persists
Although meal-kit delivery demand has simmered since the unprecedented peak amid the pandemic, the avenue remains a consistent choice for consumers.
According to a report by Grand View Research, the global meal kit delivery services market was valued at $20.54 billion in 2022 and is expected to grow at a rate of 15.3 percent annually from 2023 to 2030. The report cites increasing preference for home- and chef-cooked food among millennials and younger generations, as well as the economic benefits of homemade meals over takeout, as contributing factors to the growth of the market.
“2023 has been very touch-and-go for the meal delivery industry, with companies cutting staff, shrinking operations, and some even closing up shop for good,” said Evonne Varady, co-founder of Clean Eatz. “It has been the continued development of the Clean Eatz concept, and others like it, that’s fueling the long-term viability and adoption of the sectors convenience. This partnership is a shining example of where that development can take us.”