DoorDash is betting big on loyalty, rolling out tools that let restaurants reward customers wherever they order.
What’s new?
Loyalty everywhere. For the first time, restaurants can reward customers whether they order through a restaurant’s own app or website, the DoorDash Marketplace, or even in-store.
The program doesn’t require POS integration. Merchants can choose between visit-based or spend-based rewards, and guests simply link their card to start earning.
“A customer orders on DoorDash. Days later, they visit the restaurant and earn loyalty points. The following week, they get an email about a weekend special and place a pickup order through the restaurant’s website,” explained Casey North, vice president of DoorDash Commerce Platform.
Websites made simple
Using the menu, branding, and images already available on DoorDash, restaurants can launch an SEO-optimized website with no backend work required.
According to this third-party delivery giant’s data, operators who implement a Smart “Order Now” button and a customizable pop-up see significant gains in web sales.
Restaurants also get built-in CRM capabilities to automate and personalize email and SMS campaigns.
“El Jefe’s partnered with DoorDash to set up their omni-channel loyalty program. Within the first month of launch, they enrolled over 22,000 customers across Marketplace, Online Ordering, and in-store,” said John Schall, owner at El Jefe’s Taqueria. “These loyalty members are now ordering 1.3x more frequently online.”
DoorDash offers three pricing tiers with no hidden fees: Starter (free) for online ordering, Boost ($54 a month) with email marketing, and Pro ($249 a month) with a mobile app, marketing tools, and loyalty features.
