Director of Marketing, L&L Hawaiian BBQ
Kyler Kokubun serves as Director of Marketing for L&L Hawaiian Barbecue, a role he stepped into at the beginning of January 2025 after joining the company in November 2024 as Director of Franchisee Communications. In his current position, Kyler leads brand marketing strategy for the nationwide franchise, building on the foundation he established by strengthening the relationship between the franchisor and its franchisees, supporting franchisee operations, and aligning marketing initiatives with the brand’s vision.
Kyler brings nearly 15 years of experience in marketing, customer service, and community engagement, developed during his tenure at Consolidated Theatres, Hawaii’s oldest and largest movie theatre chain. He was promoted from Service Associate to Marketing and Events Manager, overseeing all locations across the islands, where he developed strategic initiatives that celebrated Consolidated’s centennial, stewarded partnerships with local nonprofits, and drove significant growth in box office and concession revenues.
Kyler’s deep understanding of Hawaii’s culture and his dedication to supporting local communities and businesses reflect the values central to L&L’s mission of serving Hawaii’s plate lunch to communities nationwide. Since joining L&L, his leadership has been instrumental in fostering a collaborative environment for franchisees and elevating the brand experience for patrons across the growing franchise system.
As Director of Marketing, Kyler now channels that same community-first approach into shaping L&L’s national marketing efforts, working to expand the brand’s reach while preserving its Hawaii roots.
