Chief Information Officer, WOWorks
Kyle Mark is the Chief Information Officer at WOWorks, the multi-brand franchise company behind Saladworks, Garbanzo Mediterranean Fresh, Barberitos, Frutta Bowls, The Simple Greek, and Zoup! Eatery. He oversees technology strategy across the portfolio, from point of sale and digital ordering to catering, labor, and back-of-house systems. His goal is to give franchise operators tools that make their restaurants simpler to run and more profitable.
Kyle believes vendor relationships are partnerships more than feature checklists, and he has built WOWorks’ technology stack around partners who show up for franchisees. Where off-the-shelf tools fall short, his team builds its own, including WOWnet, the company’s internal franchise operating system. He strongly advocates for practical AI use, focusing on real applications in restaurant operations and product development rather than hype. He shares that view as a speaker on industry panels such as the Restaurant Franchising & Innovation Summit, and he is a regular at operator-driven events including Olo’s Beyond4 and FSTEC.
Based in the Memphis area, Kyle spends his free time with his wife and two daughters and usually has a project running on his 3D printer.
