CardFree has launched a new, revised loyalty platform that allows merchants to create customized order, pay and loyalty solutions. Officially labeled Loyalty 2.0, the new offering is designed to allow operators to create customized, multi-channel rewards programs. 

The San Francisco-based company’s Loyalty 2.0 supports multiple types of rewards program structures, including multi-tier or membership programs, while options for gamified challenges and points multipliers allow brands to surprise and delight guests. CardFree Loyalty 2.0 also comes with a built-in suite of marketing, engagement, and analytics tools.

Building on the success of the initial CardFree Loyalty platform launched in 2013, this new release reflects CardFree’s commitment to continuous innovation and responsiveness to the evolving needs of its partners. 

A few years ago, CardFree began to hear complaints from several of its restaurant partners in regard to legacy loyalty platforms—issues ranging from lack of support, high costs, to poor user experiences. In response, CardFree took a proactive approach, investing heavily in Loyalty technology to position itself as a formidable competitor among leading platforms.

Now, that development and investment have come to fruition with the official launch of the Order, Pay, and Loyalty app for Honey Dew Donuts, a 120-location coffee chain. Through CardFree’s solution, Honey Dew Donuts can now offer its guests an end-to-end mobile guest experience with a customized rewards program and gift card management. 

This move aims to drive repeat visits, leverage valuable 1:1 customer data, and foster brand growth through CardFree’s suite of marketing and engagement tools.

“We’re very proud to launch Loyalty 2.0 in conjunction with Honey Dew’s app,” said CardFree CEO Jon Squire. “We’ve spent the last several years listening to our partners and understanding their pain points when it comes to loyalty tech—our goal is for Loyalty 2.0 to address those issues in a feature-rich piece of technology that won’t break the bank.”

“Loyalty programs, the data they provide, and the marketing tools that go with them have become increasingly important for restaurant operators,” continues CardFree CRO Alan Paul. “We’re confident that Loyalty 2.0 fills a strong need in the market for an easy-to-use platform that will help businesses grow their brands.”