Wow Bao, the Chicago-based brand that’s grown through delivery-only kitchens, multi-tenant kitchens, big-box stores and airports announced its latest expansion with Giant Eagle, a Pittsburgh-based grocer with stores in Pennsylvania, Ohio, West Virginia, Indiana and Maryland.
The new partnership follows a series of partnerships with other grocery store brands across the country. The fast-casual Asian restaurant brand bills itself as the largest dumpling house in the United States, and it has seen dramatic expansion through its previous partnerships and CPG line.
The grocery chain will carry two flavors of Wow Bao’s signature four-pack of bao in 84 locations throughout the greater Rust Belt region.
This partnership brings Wow Bao’s grocery store freezer presence to more than 5,000 retailers in the continental United States, expanding from just 350 stores at the beginning of 2023.
“The addition of Giant Eagle to our portfolio of grocers is a tremendous finish to our year,” said Geoff Alexander, president and CEO of Wow Bao. “Our goal has always been to bring extraordinary food to our guests and with the significant expansion of our CPG line, our fan base can now enjoy our product in the comfort of their kitchen no matter where they live.”
Giant Eagle stores will launch with two bao flavors including Teriyaki Chicken Bao and Cheeseburger Bao.