It was just a month ago that Virtual Dining Concepts (VDC) rolled out Linked Eats, its new tech stack offering, presented to help restaurants maximize delivery profits. VDC just buried that lede with the news that it has acquired Sauce Technologies, one of the leading dynamic pricing platforms in the industry.
“We are thrilled to welcome the entire Sauce team to Linked Eats,” said Robbie Earl, chairman of Linked Eats and president of VDC, in a statement. “With third-party delivery reaching critical scale we are seeing the landscape shift to a more profit-driven marketplace, and restaurants need new tools to thrive in this environment.”
This is a bold move by VDC, which thrived after the pandemic but suffered a setback last year with an imbroglio involving MrBeast. This should put a spring back in its step as Sauce is a shiny penny. It raised more than $3.6 million in its latest investment round and is a highly regarded leader in the space.
Sauce combines AI, automation, and holistic data to allow restaurants to execute strategies to counter cost and margin constraints. Whether it’s the ability to adjust pricing for lunch vs dinner, weekday vs. weekend, happy hour vs. popular events, or just updating platforms to reflect changes in food costs, Sauce makes it easy for operators to adjust quickly across digital platforms.
Linked Eats is currently used by 4,000 restaurants across more than 30 enterprise brands.
