DoorDash has rolled out a new feature that lets restaurants create their own mobile apps for ordering.
The delivery company announced it can help restaurants create branded, customizable apps with orders going straight to their POS systems. Dashers fulfil delivery orders, while pickup orders can be grabbed in-store. Plus, the app can integrate the restaurant’s loyalty programs and send out push notifications and promotions.
“We had been considering online ordering for some time but hadn’t explored it in depth. We collaborated with DoorDash to implement a Smart ‘Order Online’ button displayed on every page, along with an ‘Order Now’ pop-up that appears on the landing page,” said Jaclyn Bambino, chief brand officer at fast-casual restaurant brand 3Natives.
Bambino noted that mobile app customers reorder 71 percent more frequently than web customers.
DoorDash announced the mobile app feature alongside several other new offerings, including an AI-powered call-in system that offers menu recommendations. Restaurants can route call-in orders to a call center, and an AI voice bot handles the rest.
Another is “Customer Support Solutions,” a dedicated delivery support platform for customer inquiries and the “DoorDash Business Manager App,” which lets merchants manage their businesses on-the-go, providing access to payouts, sales tracking, reports and more.
The offerings are all part of DoorDash’s new Commerce Platform, which also includes updates to existing offerings.
This includes Drive On-Demand (previously DoorDash Drive), which lets merchants offer delivery through their own app/website, fulfilled by Dashers.
Online Ordering (previously Storefront) that enables commission-free digital sales and branding on their website or branded app.
Tableside Order & Pay (previously Bbot), which allows on-premises customers to order and pay by scanning QR code.
According to Prabir Adarkar, president and COO of DoorDash, the Commerce Platform is designed to provide a “comprehensive set of tools that allow merchants to create direct channels, whether through online, phone, or in-store ordering,” helping them build lasting relationships with their customers.
