Uber and Uber Eats customers can now complete their purchases through Cash App, opening the door to a financial platform used by 59 million predominantly Millennial and Gen Z monthly users.
That feature comes alongside the expansion of a partnership between Uber Technologies and American financial technology company Block, announced in mid-April. Through the partnership Square’s native Uber Eats integration, previously available in the U.S., is now planned to become expand to Canada, Australia, the U.K., Ireland, France and Spain.
Block’s brands include Square, a point-of-sale provider reportedly used by more than 4 million sellers; Cash App, a youth-dominated financial platform with a growing number of teen users; and Afterpay, a buy-now-pay-later service; among several others.
“We are thrilled to deepen our relationship with Block and further connect our two ecosystems to create more seamless experiences for both our restaurant partners and consumers,” Susan Anderson, Uber’s global head of delivery, said in a press release. …”In addition, incorporating Cash App Pay as a payment method on Uber and Uber Eats will offer a younger, diverse and growing set of consumers a more flexible, reliable payment option — making it easier than ever to go anywhere or get anything with Uber.”
The global partnership expansion follows Uber’s and Uber Eats’ integration with Afterpay in Australia last year. Square’s integration with Uber Eats, which relaunched last May, enables restaurants to manage orders through their POS, access instant payouts, and control menus, modifiers and inventory from a single dashboard.
“This global partnership with Uber exemplifies Block’s unique ability to create value across our entire ecosystem by serving both sides of the counter simultaneously,” Nick Molnar, global head of sales and marketing at Block, said in a press release. “Square streamlines restaurant operations while Cash App Pay and Afterpay enhances the customer experience.”
The deal showcases efforts from Block to serve both sides of the counter and from Uber to further grow its base of young consumers.
