Chipotle Eyes Gen Z with Revamped Rewards Program
Chipotle Mexican Grill is leaning into gamification and monthly freebies with its new loyalty program, boosting reward frequency and flexibility to drive everyday engagement and appeal to perk-seeking Gen Z consumers. Chipotle announced the “Rewards on Repeat”...
McDonald’s Türkiye Introduces Video Game-Changing Promotion
In response to the rapid growth of gaming culture, McDonald’s Türkiye unveiled a literally game-changing device aimed at meeting their consumers where they already are—with a controller in their hands and a meal splayed out in front of them. McDonald’s Türkiye, which...
How the Uber Eats Fees Stack Up Against 3PD Competitors
Uber Eats raised its Marketplace Fees March 11, altering a tiered commission structure that remained largely untouched since its launch in 2021. On its website, Uber cited shifting operating conditions over the past several years and a need for reinvestment to...
Uber Matches DoorDash’s Weekly Gas Relief Payments
Amid rising gasoline prices, Uber Technologies announced expanded fuel discounts for delivery drivers and couriers on the platform in late March, with some of the offers available through late May. To help counter sharp price hikes that are broadly impacting fuel...
Hoffman Returns to Driver’s Seat for DeliverThat
DeliverThat co-founder Aaron Hoffman is returning to the chief executive position at the end-to-end delivery infrastructure platform after stepping away from the role for four years to focus on the company’s tech stack. In mid-March, Hoffman, who served as...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.