When Chipotle’s first digital-only restaurant opened last week in Highland Falls, New York, it became the first of what will certainly be many. In a lot of ways, the restaurant is the culmination of a huge amount of work to reformat the restaurant with a focus...
Chipotle “just blew by a billion in digital sales,” noted Food On Demand News Editor Nick Upton. And so began his conversation with Nicole West, Chipotle’s VP of digital strategy and product management, who’s been with the brand for 14 years and helped form its...
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