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Franchisors Lean On Loyalty to Leverage Customer Data and Drive Sales

Franchisors Lean On Loyalty to Leverage Customer Data and Drive Sales

by Emilee Wentland | Jan 29, 2025 | News

Gone are the days of relying on a highway billboard to bring in customers. “Now it’s about micro-targeting that specific message to the right person,” Olo General Manager Ray Gallagher said. “You can do that with marketing automation tools, because it’s always...
Inspire Brands Buys Delivery Tech Platform Vromo

Inspire Brands Buys Delivery Tech Platform Vromo

by Bernadette Heier | Feb 14, 2024 | News, Third-Party Delivery

Inspire Brands, parent company of Buffalo Wild Wings, Dunkin Donuts, and others, has bought the delivery software platform Vromo. The move is part of a strategic plan to make delivery channels more profitable. In an email to Food On Demand, a spokesperson confirmed...

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