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FOD Undercover: MrBeast Burger and Reef Kitchens

FOD Undercover: MrBeast Burger and Reef Kitchens

by Nicholas Upton | Apr 28, 2021 | News, Third-Party Delivery

MrBeast Burger has proven to be one of the most interesting virtual restaurant operations out there. The YouTuber-turned-burger-mogul exploded onto the scene and shook up the food business world in late 2020, but Food On Demand wanted to finally experience the hype...
Reef, Aloha Poke Partner to Seed New Markets

Reef, Aloha Poke Partner to Seed New Markets

by Nicholas Upton | Dec 9, 2020 | News, Third-Party Delivery, Top Stories

The folks behind Aloha Poke, a Hawaiian-themed poke restaurant based in Chicago, see ghost kitchens as a way to seed new markets. CEO Chris Birkinshaw said it’s a natural fit for the restaurant, which has a relatively simple model and does a lot of off-premises...
Capriotti’s Thoughtful Approach to Ghost Kitchens

Capriotti’s Thoughtful Approach to Ghost Kitchens

by Nicholas Upton | Oct 1, 2020 | Best Practices, News, Top Stories

It’s easy to get caught up in the hype around ghost kitchens and virtual brands, the sexy new channels taking up a huge amount of air in the restaurant industry right now. As the hype train chugs along, operators like Capriotti’s, a Las Vegas-based sandwich shop known...
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