Europe’s seventh-most valuable company and global food giant Unilever announced it has acquired the holding company of Graze, the UK-based healthy snack subscription provider.
Founded in 2008, Graze ships its customers a range of nuts, seeds, trail mixes and snack bars—all without artificial ingredients. In recent years, the company has expanded its offerings, including selling some of its goods via retail stores and online directly to consumers.
According to the press release announcing the news, Unilever said the acquisition will accelerate its presence in the “fast-growing healthy snacking and out-of-home markets.”
Nitin Paranjpe, president of Unilever’s Food & Refreshment business said, “this is an excellent strategic fit for the Unilever Food & Refreshment business, and a wonderful addition to our stable of purpose-driven brands.”
Graze CEO Anthony Fletcher said the deal marks a transformational moment in the company’s “growth journey” and that it expects Unilever’s resources will become a key driver for the business.