It’s a bird! It’s a plane! It’s a…pizza delivery? Domino’s recently shocked concert bystanders by delivering the world’s first pizza via jetpack.
The stunt was unveiled at the Glastonbury music festival in Somerset, England, fittingly coinciding with “Rocket Man’ singer Elton John’s headlining performance.
“When we realized pitching up to serve slices inside the festival was impossible, we took inspiration from this year’s headliner to launch our own rapid delivery trial—it was a bit of a no-brainer,” Domino’s Assistant PR Manager Sam Wilson told the Independent.
“Every year we see huge numbers of random requests from festival goers trying to sneak pizza into the party,” Wilson added. “So, this year we wanted to trial our very own rocket man service to help hungry campers get a slice of sky-high satisfaction in the future.”
Footage of the Domino’s jet suit delivery showed the pilot hovering around the Glastonbury pizza place wearing a customized jetpack. After popping two pizzas into a custom delivery box on top of the jet suit, the pilot slipped his hands into the jet-engine-powered arm mounts and blasted off to hand out pizzas to campers.
Festival goers relayed that they were surprised to see the jet suit in action in general, let alone one delivering pizzas.
To make it all happen, Domino’s partnered with Gravity Industries, a world leader in jet suit production.
A spokesperson for the tech company admitted the delivery was an “unusual utilization” of their suits, but said that pizza via jetpack could be the future of on-demand efficiency.
“Keeping pizza piping hot using the jet suit is definitely an unusual utilization of our tech and pizza isn’t in our normal flight plan,” the spokesperson stated. “But being able to exceed the average delivery time by flying through the Somerset fields and feed campers with the pizza delivery experts certainly shows the future of fast delivery service.”
Considering Gravity Industry suits start at over 400,000 dollars each and can only carry two pizzas at once, it can be assumed it’s unlikely Domino’s will adopt this delivery method at scale anytime soon.
However, with drone deliveries a norm, and now flying “rocket men” a reality, perhaps these futuristic services zooming overhead will be a common sight sooner than we think.
Domino’s did not immediately respond to Food On Demand for comment.