Guest engagement company Paytronix has helped process more than 40 billion consumer transactions. It is now processing its sale to The Access Group, a leading provider of business management software to mid-market organizations in Europe, the U.S. and Asia Pacific.
Paytronix, which is used by more than 1,800 brands in 50,000 sites and integrates with third-party delivery providers, will keep its name and customers won’t see a change in their service. The company will integrate with some Access products and make them available to Paytronix customers.
“The acquisition by The Access Group is the beginning of another stage in our growth,” said CEO Jeff Hindman in a statement. “Since our founding, we’ve worked to help clients build one-to-one interactions, enhance customer engagement and streamline operations for their businesses. Joining a global force such as Access will further broaden the software solutions available to our current and future client base, enhancing the value we can offer and helping to solve everyday business challenges.”
The full Paytronix guest engagement platform includes online ordering, loyalty, omnichannel messaging, branded mobile apps, gift cards, third-party marketplace management, and payments. It leverages data from transactions and personalized customer accounts to create targeted marketing campaigns that motivate increased interaction and spending throughout the customer journey.
