Get ready to have more conversations with digital assistants in stores and restaurants. Paytronix, a customer experience management provider for restaurants and convenience stores, has partnered with Voicify to bring conversational voice ordering to a range of consumer touch points.

Based in Boston, Voicify bills itself as an “end-to-end solution for creating, managing and optimizing enterprise-owned voice assistants” that are used to personalize customer experience in retail and restaurant settings.

The new functionality will be integrated with Paytronix’s web, mobile and in-store channels—and can capture voice transactions that can also be used for one-to-one marketing.

Restaurant ordering options range from mobile apps, to online ordering, drive-through kiosks, and via third-party apps such as DoorDash, Grubhub and Uber Eats. The Voicify—Paytronix partnership enables brands to add voice ordering to each of these channels while “simultaneously capturing and funneling each transaction into an ongoing one-to-one customer relationship.”

“Voice is the next frontier of guest engagement,” said Andrew Robbins, Paytronix co-founder and CEO. “Integrating Voicify enables us to provide more options to restaurants and convenience stores to meet guests where they are. People naturally use voice in all sorts of interactions, from home devices like Amazon Alexa, to drive-thrus. When Voicify is integrated with Paytronix, brands can streamline customer and staff interactions making for a more engaging customer experience.”

“We’re delighted that Paytronix has selected Voicify to round out the incredible suite of digital tools they offer restaurants,” said Voicify CEO Jeff McMahon. “This move validates the extensive work Voicify made in 2022 to automate complex business processes with Voicify custom assistants at globally recognized restaurant brands.”

The Voicify Conversation Experience Platform gives brands and organizations the ability to create conversation-based apps in one location that automatically deploys to Amazon Alexa, Google Assistant, Custom Voice Assistants, chatbots, and other devices. The platform is designed to offer brands and organizations the ability to deploy feature-rich voice apps and intelligent chatbots quickly while offering the flexibility of unlimited customization.

Click here to check out a video showing the potential of Voicify functionality inside restaurants.