Now through March 12, Gopuff is delivering its first-ever FAM week—the largest collective discount the company has offered yet.
In a statement, Gopuff says the initiative aims to show appreciation to its FAM members by offering exclusive deals and opportunities.
FAM is Gopuff’s subscription service that offers members free delivery on orders and removes regulated product service fees and other perks for $7.99 a month.
Deals include the following:
- 35 percent off daily deals of 250+ products from brands such as Honest Co., General Mills, Popchips, Liquid IV and more
- Daily featured offers from several brand partners
- An opportunity to ‘Spin to Win’ a private plane ride for a family to fly to NYC for dinner
- 4x PUFF point rewards on everything
- Alcohol deals
Additionally, the delivery company is rolling out new FAM membership features, including:
- A new FAM wheel offering 2x daily spins and exclusive prizes for FAM week
- New countdown and daily reveal highlights in emails
- FAM annual membership plan for $79.99
Gopuff FAM members represent approximately 40 percent of its shoppers. According to Gopuff, the average FAM member purchases 3.3x per month and saves about $15.60 in delivery and alcohol fees.
Gopuff’s launch of exclusive deals is the latest the company has done in competing with subscription programs from other online delivery services such as the Uber One program, DoorDash’s Dashpass, and Grubhub+.
