Subway’s Sub Club Returns After Two-Decade Hiatus

Subway’s Sub Club Returns After Two-Decade Hiatus

More than two decades after suspending its popular stamp card loyalty program, Subway announced Dec. 1 plans to revive and revamp the Sub Club, a once game-changing customer rewards initiative. The relaunch not only represents an effort to capture consumer...
Holiday Season Drives Third-Party Delivery Demand

Holiday Season Drives Third-Party Delivery Demand

With the holiday season prompting many families to celebrate at home, the coming weeks are expected to rank among the busiest food-delivery days of the year once again. This annual surge of orders impacts far more than the increased number of consumers; drivers,...
How Satisfactory Are Customer Surveys?

How Satisfactory Are Customer Surveys?

While quick service restaurants have long used customer satisfaction surveys to gain insight into guest experiences, recent research indicates that the method often paints a different picture than patrons actually encounter.  Market Force, a Georgia-based customer...