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Marketing Leaders Suggest Optimizing Brand Voice for Omni-Channel Guests

Marketing Leaders Suggest Optimizing Brand Voice for Omni-Channel Guests

by Matthew Liedke | May 4, 2023 | News

Websites, apps and social media have given more options for consumers to connect with brands than just stopping in at their local brick-and-mortar restaurant. Customers who do so are referred to as omnichannel guests, and marketing to them was the focus of a panel...
Wing Zone Commits to Major Robotics Partnership

Wing Zone Commits to Major Robotics Partnership

by Nicholas Upton | Jun 2, 2022 | Automation, News

Miso Robotics’ Flippy will be making a lot of wings under a new partnership with Wing Zone. The Atlanta-based, 61-location wing purveyor announced it would make the latest version of the robot “a part of the chain’s standard build for all future restaurant...
Maximizing Efficiency With Virtual Restaurants is FODC Topic

Maximizing Efficiency With Virtual Restaurants is FODC Topic

by Arthur Robert | Nov 12, 2021 | Best Practices, News, Third-Party Delivery

“Virtual restaurants are all about search engine optimization,” said Aaron Noveshen, CEO of Starbird, and founder and chairman of The Culinary Edge, a leading restaurant consulting company. Nowhere is that more evident than in Starbird’s virtual branding. “Our brand...
OPU

Starting in September

Off Premises University is a new digital content series designed to inform and educate restaurant operators on some of the most critical off-premises issues affecting their business and the best practices to address them.

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