by Nicholas Upton | May 23, 2022 | Best Practices, News
Wow Bao, the mostly virtual steamed bun chain, launched the first virtual restaurant rewards program. The program, dubbed Bao Bucks, awards customers with in-program cash to spend on food. The points accumulate only with direct orders, much like other brand loyalty...
by Nicholas Upton | May 6, 2021 | Best Practices, News, Third-Party Delivery
One of the most intriguing aspects of virtual restaurants is the ability to scale at a pace unseen outside of Silicon Valley. MrBeast Burgers went from 0 to 400 nearly overnight and, now, Wow Bao is looking to grow even faster through virtual channels. Geoff...
by Tom Kaiser | Jan 7, 2021 | News
At least fifty Wow Bao restaurants will soon be operating out of Franklin Junction host kitchens across the country, according to a joint announcement released this week. Based in Chicago, Wow Bao is an Asian fast-casual concept that has been an early adopter of many...