QikServe, a digital ordering and payment solution, announced its integration with PAR Technology’s Punchh, a restaurant loyalty and engagement platform.
The partnership provides an integrated web, mobile and kiosk ordering experience, enabling restaurant guests to redeem loyalty rewards.
“Modern restaurant guests want diverse digital engagement opportunities with their favorite restaurant brands as well as robust loyalty incentives, especially during these challenging, inflationary times,” said Robert Taylor, QikServe executive vice president and managing director of U.S. operations.
Guests ordering through self-serve kiosks can use kiosk scanners to scan QR or barcodes to automatically receive loyalty program discounts and coupons directly from their mobile devices.
“Having the right in-store technology provides a consistent and easy-to-use way of extending their digital loyalty programs to customers while making it seamless for operators to streamline transactions,” said Joe Yetter, general manager of Punchh.
Restaurant Chain El Pollo Loco, which deploys the platform’s services, has found the partnership beneficial.
“Leveraging the Qikserve and Punchh integration provides greater ordering convenience for our guests as well as richer order data and marketing insights to our operations,” he said.
The integration comes as restaurants find loyalty incentives vital in retaining and attracting new customers, in a market where consumer purchasing habits scale back amid inflationary headwinds.
