Waiting a long time for a curbside order feels like defeating at least part of the purpose of contactless takeout. As it becomes more of the norm, Domino’s is rolling out a new Carside Delivery 2-Minute Guarantee that assures customers a team member will meet their car with their order in less than two minutes or their next pizza is free—but there’s more to it with a DraftKings partnership as part of the deal.
Domino’s and DraftKings are also launching an Over/Under Challenge that gives customers the chance to predict if Domino’s Carside Delivery nationwide will be quicker than two minutes, more or less than 80 percent of the time, for the chance to win a share of $200,000.
As restaurant marketing continues its ever-escalating arm’s race, giving customers the opportunity to bet on a company’s operational performance is certainly a new milestone for the industry.
“While Domino’s is no stranger to guarantees, this is the first time DraftKings has created a betting pool based on a company’s performance,” said Art D’Elia, Domino’s executive vice president—chief marketing officer. “We want to make every delivery to customers’ cars an easy and fast experience, and if we don’t, we’re going to make it right. As a company that prides itself on transparency, and to show how much we believe in our franchisees and stores across the country, we’re giving customers the opportunity to predict how we’ll do and have a little fun, for free.”
Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge is free to play and is taking place now through July 12, 2021, at draftkings.com/dominos and on DraftKings’ Daily Fantasy app. Those who correctly predict Domino’s performance will split the cash prize of $200,000 at the end of the challenge.
“Did Domino’s just ask America to predict the over/under on our new two-minute guarantee? Oh yes we did,” said D’Elia. “We want customers to put our guarantee to the test.”
For more information on Domino’s Carside Delivery and the two-minute guarantee, visit 2minuteguarantee.dominos.com.