Delivery integration provider Chowly announced Thursday it has acquired Targetable, an automated digital marketing solutions provider.
The move is part of a strategy to offer small and medium-sized businesses tools for digital channels and off-premises avenues to boost online ordering traffic.
This acquisition adds to Chowly’s existing product suite of services, which helps brands launch, manage and optimize their first-party ordering platforms across channels in one place. Meanwhile, Targetable generates multi-channel ad campaigns for restaurants to assist in discoverability.
Chowly Co-founder and CEO Sterling Douglass said in a statement combining the two businesses will “help tens of thousands of restaurants create more sales without additional operational headache.”
The technology company also states the integration will help restaurants go from having to work with five-plus vendors to one.
“Sterling and the Chowly team have been listening closely to their customers for a long time and understand this space with an acute understanding of what restaurants need,” said Andrew J. Nash, CEO of Targetable in a statement. “Their strategy and customer base are an excellent accelerator for Targetable and will allow this great technology to serve many more restaurants who need the help.”
This comes as consolidation in the restaurant technology sector continues. For Chowly, it marks its second acquisition made in about a year, following its buyout of guest experience platform Koala in early 2023—leading to the launch of Chowly Online Ordering. This accompanied two other product launches, Smart Pricing and a Restaurant Control Center.
Targetable’s technology will be integrated into Chowly’s restaurant point-of-sale (POS) system, installed in over 17,000 restaurants across 3,000 brands.
