Arkansas-based drive-thru coffee chain 7 Brew is once again stirring up excitement among caffeine enthusiasts for the NCAA Division I basketball tournament this March with the return of its Brew Madness Sweepstakes.
This March marks the second year for the sweepstakes promotion, which runs throughout the month and gives customers daily opportunities to tap into a prize pool valued at over $1 million, according to a Feb. 25 press release.
“At 7 Brew, we’re all about delivering energy, genuine connection and moments of joy,” Nick Chavez, 7 Brew’s chief marketing officer, said in a press release. “That’s why we’re excited to bring back our annual Brew Madness Sweepstakes – bigger and better than ever – with enhanced prizes and even more ways to win. Stop by, take your shot, and join the fun!”
This year’s sweepstakes upped the ante compared to last year’s promotion. While one Ford Bronco was the promotion’s grand prize in 2025, three Broncos are up for grabs this March. Other prizes include 7 Brew-branded mini fridges stocked with energy drinks, Pop-A-Shot basketball arcade games, mini basketball hoops, basketballs, jerseys, t-shirts, hoodies, hats, and free and discounted drinks.
From March 1 through March 31, 7 Brew customers can participate in the sweepstakes daily by scanning a QR code at one of the more than 600 stands across 38 states. Scanning the code takes customers to a scratch-off-themed game with the chance to earn instant prizes and to automatically enter to win one of the three Broncos.
