How Satisfactory Are Customer Surveys?

How Satisfactory Are Customer Surveys?

While quick service restaurants have long used customer satisfaction surveys to gain insight into guest experiences, recent research indicates that the method often paints a different picture than patrons actually encounter.  Market Force, a Georgia-based customer...
AI Brings Big Advantages to Small Businesses

AI Brings Big Advantages to Small Businesses

Artificial intelligence is rapidly changing the way businesses function, and that shift reaches far beyond megacorporations with deep pockets to test new tools. Firms of all sizes — nationally recognizable brands and Main Street staples alike — are weaving AI into...