Bartaco’s Data-Driven Differentiation
As CEO Scott Lawton spurs the growth of Virginia-based Bartaco beyond its Mid-Atlantic home, he’s focused on avoiding some of the traps that have degraded the previous class of once-buzzy restaurants, especially homogenization. Highlighting his previous experience in...
Bartaco Delivers Lifestyle with On-Brand Merch
When the food arrives at the kitchen table, it tends to become sustenance, not experience. That’s why Bartaco radically expanded its merchandising program to bring a bit of the beachy lifestyle the brand is known for to the off-premises experience. CEO Scott...
Beyond Reservations, Wisely Focuses on Lifetime Loyalty
Check sizes and traffic counts used to be the metrics du jour, but restaurants are shifting their attention to customer lifetime value that is unlocked by collecting and utilizing customer data that can guide everything from future menu decisions to where a brand...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.