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Chipotle’s First Digital Kitchen One of Many to Come

Chipotle’s First Digital Kitchen One of Many to Come

by Nicholas Upton | Nov 19, 2020 | Best Practices, News, Top Stories

When Chipotle’s first digital-only restaurant opened last week in Highland Falls, New York, it became the first of what will certainly be many. In a lot of ways, the restaurant is the culmination of a huge amount of work to reformat the restaurant with a focus...
Digital Kitchen Is Chipotle’s ‘Superpower’

Digital Kitchen Is Chipotle’s ‘Superpower’

by Laura Michaels | Aug 27, 2020 | News, Research

Chipotle “just blew by a billion in digital sales,” noted Food On Demand News Editor Nick Upton. And so began his conversation with Nicole West, Chipotle’s VP of digital strategy and product management, who’s been with the brand for 14 years and helped form its...
Chipotle Update Brings Walk-Up, Drive-Thru Windows

Chipotle Update Brings Walk-Up, Drive-Thru Windows

by Nicholas Upton | Jan 3, 2020 | Best Practices, News, Research

As it works through a new restaurant design, Chipotle is testing new walk-up and drive-thru windows for digital orders and pickups. According to a CNBC article, the burrito giant will open around 80 restaurants with “Chipotlanes,” which is what they’re calling their...
Edison Trends Shows Chipotle Winning in Delivery

Edison Trends Shows Chipotle Winning in Delivery

by Tom Kaiser | Jun 28, 2019 | News, Research, Third-Party Delivery

A new survey shows Chipotle is capturing the most market share in on-demand delivery among restaurant brands included in new research from Edison Trends that also asked about market share among the delivery providers themselves. Analyzing more than 175,000 anonymous...
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