Former Reef President, Michael Beacham, Joins Earl Enterprises
Michael Beacham, previously the president of Reef Kitchens, has been hired by Earl Enterprises, the parent company of Virtual Dining Concepts. In his new role, Beacham will focus on planning new initiatives and steering future growth at the company, whose brands...
Reef, Hubb Kitchens Open Virtual Food Hall at RDU
Travelers flying through Raleigh-Durham International Airport in North Carolina have a new option with a new virtual food hall bringing nine restaurant concepts for pickup and gate-side delivery through a partnership between Reef and Hubb Kitchens. For off-premises...
Reef Cheers Renewal of Miami Policy for Mobile Units
As Reef and other ghost kitchen operators have learned, municipal approval is a lynchpin vital to the present and future of the category. Last week, commissioners in its hometown of Miami unanimously renewed an ordinance created to regulate app-based delivery and...
Two Ghost Growth Mindsets from Qdoba, WOWorks
Two restaurant companies are scaling up their ghost kitchens, and they’re taking some slightly different approaches to make ghost operations fit with their brands. Health-focused WOWorks, the parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean and...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.