Remember when Pasqually’s Pizza & Wings drew the ire of some customers after it was discovered the virtual brand was really Chuck E. Cheese in disguise? Applebee’s, too, came under fire for the Neighborhood Wings menu it rolled out on Grubhub, but that reaction is...
“Virtual restaurants are all about search engine optimization,” said Aaron Noveshen, CEO of Starbird, and founder and chairman of The Culinary Edge, a leading restaurant consulting company. Nowhere is that more evident than in Starbird’s virtual branding. “Our brand...
After soaring through the pandemic, Starbird has dramatically scaled up its small footprint and grown same-store sales 36 percent during the first half of 2021 as it begins to franchise the upscale fast-food brick-and-mortar brand, which also includes four successful...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.