Wow Bao Innovates Rewards with NFT-backed Loyalty, Digital Collectables
Fast-casual Asian concept Wow Bao is expanding its footprint in the metaverse with the minting of exclusive Digital CollectaBaos. An enhancement to its existing point-based Bao Bucks loyalty program, CollectaBaos or “NFTs” give customers access to the new Hot Buns...
Experts Debate ‘Future Battlegrounds’ Between Operators and Third Parties
Restaurant operators aren’t necessarily big fans of third-party delivery providers—those fees! that data-hoarding!—and a provocatively named panel dug into the topic at the Food On Demand Conference. “Future Battlegrounds of Data, Delivery and...
Wow Bao Expands to Grocery Sushi Counters, Ramps Up NFT Loyalty
Wow Bao has expanded its nationwide grocery presence with Hissho Sushi, which has over 2,000 sushi counters inside grocery stores. Wow Bao’s potstickers, egg rolls, rangoon and steamed buns are now available in over 1,000 locations in 30+ states with 300 additional...
Wow Bao Targets Food Deserts with Automated Vending Machines
Wow Bao is taking its next step toward an off-premises-biased real estate model with high-tech vending machines through a partnership with Automated Retail Technologies and its Just Baked Hot Food kiosks. Wow Bao inside of Just Baked vending machines will begin...
Starting in September
Off Premises University is a new digital content series designed to inform and educate restaurant operators on some of the most critical off-premises issues affecting their business and the best practices to address them.
