Domino’s Pizza is aggressively targeting third-party delivery providers with a huge $50 million free food giveaway specifically aimed at luring customers away from DoorDash, Grubhub and Uber Eats. The largest pizza company in the world is randomly selecting U.S. customers to receive free menu items when they order delivery online through late November, all part of a campaign highlighting what it calls the “surprise fees” of popular delivery apps.
The so-called Surprise Free menu items include Domino’s Hand Tossed Pizzas, Boneless Chicken, Handmade Pan Pizzas, Stuffed Cheesy Bread, Crunchy Thin Crust Pizzas and Chocolate Lava Crunch Cakes.
“Domino’s is giving away more than 5 million Surprise Free items—up to $50 million in free food—because Surprise Frees are way better than surprise fees,” said Russell Weiner, chief operations officer and president—Domino’s U.S. “Unlike many third-party food delivery apps, Domino’s provides customers with one straightforward delivery fee, because we know that’s what customers want and deserve. There are no hidden city or service fees with Domino’s, as we’ve been working to provide the best delivery experience at the best value to customers for more than 60 years, and that’s not stopping any time soon.”
Domino’s delivery customers who order online are eligible to receive a Surprise Free. Domino’s will notify each customer who is randomly selected for a Surprise Free through their order confirmation page and in their order confirmation email. Domino’s stores will also place a Surprise Frees sticker on the box of the free menu item. Customers are encouraged to celebrate and share the news of their Surprise Frees by using #FreesNotFees on social media.
More information on the Domino’s Surprise Frees program is available at dominossurprisefrees.com.