Original ChopShop’s Digital Strategy Is Yielding Growth
Jason Morgan, CEO of Original ChopShop, the fast-casual chain with 26 locations known for healthy protein bowls and sandwiches, believes in the number three. “If we can get you into our store three times, your propensity to return is 90 percent,” he said during an...
Richtech Robotics Has a Robot Barista That Makes Espresso
When Richtech Robotics installed its robot barista ADAM in a Ghost Kitchens America location inside a Walmart last June, one of many, it received raves. But there was still a barrier for some operators: existing infrastructure. “A lot of businesses have already...
Applebee’s Teams With Wyndham Hotels On Rewards
Sometimes while traveling you just want to unwind in your hotel room with a decadent dessert. Applebee’s and Wyndham Hotels understand. They are now offering loyalty points and free delivery from Applebee’s to Wyndham Rewards members, which means a slice of Triple...
What’s Next for DoorDash After Acquiring SevenRooms?
DoorDash announced on May 6 that it’s acquiring SevenRooms for $1.2 billion in cash. SevenRooms helps restaurants and hotels manage reservations and marketing. Why the move? To help restaurants grow their in-store business, along with delivery and takeout. In its...
Even In Its 106th Year, NRA Still Has The Ability To Surprise
When the first National Restaurant Association Show took place in 1919 in Kansas City, attendees didn’t much discuss technology. It was more food rationing and Prohibition. But this year in Chicago, tech was all the talk. Richtech Robotics had a hit on its hands with...
Digital Customer Engagement is Critical to Modern Reputation Management
When it comes to how customers perceive restaurants, reputation starts with expectation. That’s the lesson learned by Avi Goren, who co-founded the digital hospitality software provider Marqii, which he is also CEO of. During a panel at the 2025 Food on Demand...
With Social Media Key to Discovery, Marqii Rolls Out Social Management Tool
Social media has become a key driver of restaurant discovery and guest engagement. According to a study by MGH, 45 percent of U.S. diners have tried a restaurant for the first time because of a social media post from the business. Among those, 74 percent say...
Operators Aim for Integration and Less Friction With New Loyalty Programs
Of the customers who visit Blaze Pizza’s 300 locations, just 15 percent use the brand’s loyalty program. Casey Terrell, Blaze Pizza vice president of marketing, admits it’s not the end-all, be-all answer. However, it is still an important and useful tool in driving...
Increasing Price is Essential, But How Much Are Consumers Willing to Pay?
Restaurant operators can be scared to raise prices. Sure, it can make up for labor costs and inflation, but how will it impact consumer trends in the long term? To keep customers loyal to a brand, operators might go longer than they should without increasing menu...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.