What to Consider When Growing Your Brand via Ghost and Virtual
Whether you’re a local growth brand or an established franchise restaurant looking to enter a new market, ghost kitchens and virtual restaurants offer enticing channels to reach new customers and different regions while spending less capital than building new...
The Economics of Virtual Restaurants
If you believe the hype, virtual restaurants are a savior for existing restaurants struggling to turn a profit or looking to monetize excess kitchen capacity. For the countless operators now buying into virtual concepts from existing restaurant players,...
Franklin Junction Nabs Huge Wow Bao Partnership
At least fifty Wow Bao restaurants will soon be operating out of Franklin Junction host kitchens across the country, according to a joint announcement released this week. Based in Chicago, Wow Bao is an Asian fast-casual concept that has been an early adopter of many...
Peak Virtual Restaurants? Not Even Close
With the explosion of virtual operations in response to the pandemic, it bears asking: what is peak virtual restaurant? According to panelists in a session of the Restaurant Finance Monitor’s Restaurant Finance Week, we aren’t even close. The panel, titled...
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Outstanding Operators
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