The Economics of Virtual Restaurants
If you believe the hype, virtual restaurants are a savior for existing restaurants struggling to turn a profit or looking to monetize excess kitchen capacity. For the countless operators now buying into virtual concepts from existing restaurant players,...
Ghost Kitchen Real Estate: Building New Versus Existing Kitchens
With thousands of new delivery-only restaurants opening in the coming year, a range of opposing business plans are raking in a deluge of investment funds, bringing virtual concepts into existing restaurants and purpose-built ghost kitchen spaces. Whichever model...
Kroger, ClusterTruck Expand Ghost Kitchen Partnership
Ghost-kitchen operator ClusterTruck and grocery juggernaut Kroger have been expanding on a partnership that they first inked last year. Read our previous coverage on the partnership in which Kroger lent its branding to the Indianapolis-area ghost kitchen operator...
Kroger, ClusterTruck Partner on Delivery-Only Ops
Chris Baggott, the founder and CEO of ClusterTruck, said after many, many conversations with restaurant owners, he found what might be the ideal ghost kitchen partner in grocery giant Kroger. ClusterTruck, the “virtual food truck” that offers everything from pad Thai...
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.