by Nicholas Upton | Aug 9, 2022 | Best Practices, News
One Teriyaki Madness operator is pushing her off-premises proclivity outside the restaurant in a food truck test. The test is part marketing, part operations and potentially a new revenue driver—but that depends on the event. For Teriyaki Madness CMO Jodi Boyce, it’s...
by Nicholas Upton | Apr 6, 2022 | Finance, News
There is more consolidation in the restaurant marketing sector as Thanx announces plans to acquire restaurant-focused marketing automation platform ZeroStorefront. Thanx, a marketing and loyalty firm focused on restaurants, said the acquisition would bring more data...
by Tom Kaiser | Apr 22, 2021 | Best Practices, News, Top Stories
Seven years after it began franchising, The Halal Guys is closing on 100 worldwide locations as it anticipates opening 30 to 40 new units over the next five years. With a product that’s well suited to delivery and carryout, the New York-based brand is continuing...
by Nicholas Upton | Apr 15, 2021 | Best Practices, News
In the past 16 months, much of the restaurant industry has turned its attention to customer engagement at all costs. When COVID hit, there was a widespread realization among operators that when customers aren’t coming in or have to stay home, smiling, happy...
by Nicholas Upton | Apr 8, 2021 | Best Practices, News
Take one look at the ecommerce marketing world and you’ll see a frightening amount of data at work. One search for socks follows you to the very ends of the earth. The restaurant industry is playing catch-up on big consumer data, but the massive shift to digital...