by Tom Kaiser | Sep 22, 2022 | Briefs, News
Michael Beacham, previously the president of Reef Kitchens, has been hired by Earl Enterprises, the parent company of Virtual Dining Concepts. In his new role, Beacham will focus on planning new initiatives and steering future growth at the company, whose brands...
by Tom Kaiser | Jan 6, 2022 | Briefs, News, Top Stories
Reef is kicking 2022 off with a bang, announcing a joint venture with Americana Group, the largest food and beverage operator in the Middle East. Together, the two companies will open new ghost kitchen facilities in the Middle East and North Africa regions that...
by Arthur Robert | Nov 18, 2021 | News
Reef Technologies and C3 are expanding their partnership. The ghost kitchen operator will now service C3’s virtual brands from 800 ghost kitchens by 2025, up from the 500 locations the two companies previously agreed on. “We have a long-term relationship with C3 and...
by Tom Kaiser | Oct 28, 2021 | News, Top Stories
As it grows in leaps in bounds via mega-partnerships, Reef wants the restaurant industry to imagine a future beyond the next quarterly earnings report. Inside its crystal ball, Reef sees you watching a cooking show where the chef is making an Italian feast, which...
by Arthur Robert | Oct 14, 2021 | News
Reef Kitchens, which went from a parking lot owner to a ghost kitchen operator, recently announced a partnership with 800 Degrees Woodfired Pizza to open 500 ghost kitchens for the brand over the next five years. The news comes amid a flurry of partnership...