C3, TGI Fridays Expand Virtual Restaurant Partnership
C3 is doubling down on its partnership to place its virtual brands inside select TGI Fridays kitchens. With more than 700 restaurants in 54 countries, the potential scale for C3’s brands like Krispy Rice, Kumi and its newest digital brand, Stonie Bowls, is...
C3 Investment Sets Table for ‘Explosive’ International Growth
C3 announced a new strategic investment that will “evolve” its global presence and solidify its offerings across the United States and United Arab Emirates. This will bring C3’s virtual restaurant brands and brick-and-mortar locations to the fast-growing UAE market,...
Uber Eats’ Head of Dark Kitchens Joins C3
Pasha Mehran, formerly Uber Eats’ head of dark kitchens and, before that, its head of national partnerships in the western U.S., has joined C3 as its chief strategy officer. He will oversee joint ventures with celebrity chef-driven restaurants, digital creators,...
Reef, C3 Expand Partnership to 800 Units
Reef Technologies and C3 are expanding their partnership. The ghost kitchen operator will now service C3’s virtual brands from 800 ghost kitchens by 2025, up from the 500 locations the two companies previously agreed on. “We have a long-term relationship with C3 and...
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