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Wow Bao’s Virtual ‘Moonshot:’ 1,000 Outlets This Year

Wow Bao’s Virtual ‘Moonshot:’ 1,000 Outlets This Year

by Nicholas Upton | May 6, 2021 | Best Practices, News, Third-Party Delivery

One of the most intriguing aspects of virtual restaurants is the ability to scale at a pace unseen outside of Silicon Valley. MrBeast Burgers went from 0 to 400 nearly overnight and, now, Wow Bao is looking to grow even faster through virtual channels. Geoff...
With Catering Kaput, Alchemista Makes a Big Pivot

With Catering Kaput, Alchemista Makes a Big Pivot

by Nicholas Upton | May 6, 2021 | Automation, News

Back in 2019, things were going really well at Boston-based corporate catering provider Alchemista. Founder and CEO Christine Marcus was partnering with restaurants to bring great food to catering clients and had just invested in a robust culinary team to handle...
For Halal Guys Operator, Customer Engagement is Social First

For Halal Guys Operator, Customer Engagement is Social First

by Nicholas Upton | Apr 29, 2021 | Best Practices, News

Customer engagement doesn’t always require a suite of smart software, even when most of a restaurant’s business is digital. For Halal Guys franchisee and restaurant consultant, Paul Tran, it’s all about personal touches. As we covered recently, there are a...
Nearing 100 Units, Halal Guys CEO Talks Ghost Kitchens, Real Estate

Nearing 100 Units, Halal Guys CEO Talks Ghost Kitchens, Real Estate

by Tom Kaiser | Apr 22, 2021 | Best Practices, News, Top Stories

Seven years after it began franchising, The Halal Guys is closing on 100 worldwide locations as it anticipates opening 30 to 40 new units over the next five years. With a product that’s well suited to delivery and carryout, the New York-based brand is continuing...
Kiwibot Sets Stage for Massive (and Adorable) Growth

Kiwibot Sets Stage for Massive (and Adorable) Growth

by Nicholas Upton | Apr 22, 2021 | Automation, News

Kiwibot unveiled new partners and an updated robot that the company says will help propel them to massive scale. The land-based delivery robot announced a handful of new delivery partners, new city testbeds and new manufacturing partners that will push the company...
Consumer Engagement Becomes Tech Topic du Jour

Consumer Engagement Becomes Tech Topic du Jour

by Nicholas Upton | Apr 15, 2021 | Best Practices, News

In the past 16 months, much of the restaurant industry has turned its attention to customer engagement at all costs. When COVID hit, there was a widespread realization among operators that when customers aren’t coming in or have to stay home, smiling, happy...
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